This may seem like a universal phenomenon but it is complicated by cultural specificities operating within a global context. But Japanese youths also connect transnationally with non-Japanese, often deploying both Western and non-Western communication styles. Youth, Social Media and Connectivity in Japan Introduction Children and young people these days are born and grow up in an incredibly rich global media environment. They engage with multiple media such as mobile phones, the internet, digital television and game consoles in their everyday lives. They have constant complex online and offline interactions with others via social media.