WNBR rapidly started to come to life through collaborations with activist groups and individuals around the world. Since that time rides have also taken place in February and March mainly in the Southern Hemisphere. A smaller number of rides have taken place at other times of the year. Despite having similar political messages neither of these groups knew of the existence of the other until collaboration began many months before the first WNBR event. Initially the message of the WNBR was protesting against oil dependency and celebrating the power and individuality of the human body.